By Aniedi Ukoenang & Umoh-Obong Kingsley | 

The hitherto frightening youth unemployment rates and low enterprise spirit in Akwa Ibom State have been pinpointed as the reason behind the introduction of the Dakkada philosophy by the state Governor, Mr. Udom Emmanuel, upon assumption of office in 2015.

The Senior Special Assistant to the Governor on Marketing and Brand Management, Mr. Sam Edoho, hinted this in his presentation during a courtesy visit to the Secretary to the State Government, Dr Emmanuel Ekuwem, at Deputy Governor’s Office, Uyo, by the National Defense College (NDC) Abuja, who were on a 5-day study course tour to Akwa Ibom state.

Mr Edoho, who stood in for the SSG, noted that one of the sole aims of the Dakkada initiative was to eradicate unemployment and create job opportunities as encapsulated in the five-point agenda of the Governor – Job Creation, Poverty Alleviation, Wealth Creation, Economic and Political inclusion, and Infrastructural Consolidation & Expansion.

In his lecture, he said that Gov Emmanuel, in line with his human capacity building programmes, launched a social reorientation campaign called ‘DAKKADA’ which is being interpreted as ‘Arise’, to reawaken the seemingly dormant enterprising spirit of the original Akwa Ibom sons and daughters.

Mr Sam Edoho making his presentation

According to him, the campaign was to also set in motion a mechanism for a statewide economic orientation for the youths, inspired by time tested development models, and the Directorate of Marketing and Brand Management, a piloting agency established by the Udom Emmanuel-led administration, carried out orientation programmes across the state.

The Directorate of Marketing and Brand Management helmsman further stated that young achievers were singled out as Dakkada Ambassadors to inspire and challenge other youths to greatness, in addition to organizing business forums, cooperative societies, partnerships and empowerment programmes.

Mr Edoho asserted that the Dakkada philosophy has recorded tremendous results as over 36,000 youths and women who were hitherto jobless and unproductive have been impacted positively to take up enterprises and initiatives that have lifted them above the poverty line.

Also speaking, the Secretary to the State Government, Dr Emmanuel Ekuwem, who later joined on arrival from official engagement, educated the visitors on the efforts of the present administration in job creation, poverty alleviation, security and other sectors.

Dr Emmanuel Ekuwem addressing the NDC officials

He stressed that the present administration of the state is totally developmental-focused, adding that in just three years, there are nine industries, good roads, agricultural revolution and other previously nonexistent programs that have had serious impact on the economic development on Akwa Ibom youths, especially in terms of direct employment.

Dr Ekuwem also spoke on the successful effort of the Governor for a more secured environment for business to thrive resulting to the relative peace currently enjoyed in the state, as over 200 militants have surrendered their arms and embraced peace in the once warring Ukanafun and Etim Ekpo Local Government Areas of the state.

The team of NDC was led by Air Vice Marshall D.L. Sada, and coordinated by Air Commodore D.G. Prayero, with Brig. Gen. Z. L. Abubakar, Commodore B. A. Onukwuru (rtd), Navy Captain J. O. Ajodo, Col. N. Salami and among others as participants.

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