By Umoh-Obong Kingsley

The Senior Special Assistant to the Governor on Marketing and Brand Management, Mr Sam Edoho, has said that Akwa Ibom State Governor, Mr Udom Emmanuel, has provided various opportunities for every Akwa Ibom person to have a second address.

Have a second address, he said, has to do with making good use of and exploring the inherent greatness in every Akwa Ibom person, saying that no citizen of the state is expected to roam about the streets claiming idleness and unemployment, hence the Dakkada Philosophy.

Mr Edoho stated this on Thursday while admonishing some young entrepreneurs contesting in the Umbrella Business Quest, to share their business ideas, a programme anchored by the State PDP Publicity Secretary, Barr Ini Ememobong, on Comfort Radio.

He said that the Udom-led administration is a government that is driven by the Dakkada philosophy, a household name which has engulfed the entire citizens of the state, and reeled out some of the various characteristics of the government, saying that it be identified as a government that keeps campaign promises, as well as government of integrity, which according to him, are the brand images of the government.

Earlier in an interaction with Citizens Corner on AKBC Radio, the Head of Directorate of Marketing and Brand Management (Dakkada) noted that most people take startup capital as a major challenge for their businesses. “To some, startup capital is the first thing they need to start up a business. On the contrary, the first thing needed is a good idea which, when put into practice, will in turn attract capital.”

He further stated that it is not enough to have an idea, but to start developing on the idea, adding that hard work, which is one of the four core values of the Dakkada philosophy, is not known to have killed anybody, but has to do with great deal of effort or endurance.

He commended young Entrepreneurs for imbibing the Dakkada spirit design, launch and run a new business, and urged them to improve upon their talents in order to attain excellence which surpasses ordinary standards, resulting to Integrity as the qualification of being honest and having strong moral principles, or moral uprightness.


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