With #Dakkada, There’s No Limit To Akwa Ibomites –Sam Edoho
By Umoh-Obong Kingsley |
Dakkada is a philosophy that can be carried along, not just internally but also externally. It is a lifestyle – a reorientation of the mind. If you behave properly at home, you will equally behave properly outside home, and you have to be proud of and stand for what you represent.
These were the words of the Directorate of Marketing and Brand Management under the leadership of Mr Sam Edoho during an exclusive interaction in a radio programme on Planet FM on Tuesday.
Just like God said ‘Let there be light’ and there was light; ‘Let us make man in our own image’, and He substantiated those spoken words into reality, the Dakkada philosophy has been interpreted into physical realities.
But most times, people seem to look at the tangibles while ignoring the intangibles, forgetting that the intangibles give rise to the tangibles. They seem to focus more on physical development on the side of government, at the expense of mental development.
When Governor Udom Emmanuel came on board to saddle the mantle of leadership in 2015, the first thing he gave to Akwa Ibom people was mental development – the development of the mind – by initiating the Dakkada philosophy, which enables the people to rethink their ways and the things they are doing or used to do, look at the results, and see if they would get new results if they depart from those things/ways.
Gov Emmanuel initiated the Dakkada philosophy and it is amazing that Akwa Ibom people have embraced it, principally because they have seen the value inherent in that philosophy, which promotes four principal core values – Hard work, Integrity, Excellence and Entrepreneurship – that Akwa Ibomites are known to possess from time immemorial.
Gov Emmanuel has demonstrated the capacity of Dakkada philosophy he brought to the state. He is a living and working example of the Dakkada philosophy. His credible performances in the industrial, agricultural, infrastructural, health and all other sectors of the state portray the physical manifestation of the Dakkada philosophy.
It is widely said that the classic definition of madness is continuing to do the same thing and hoping for a different result. Without prejudice to what some people said about Nigerian youths, Akwa Ibom people are known to be very hard working. Wherever you find an Akwa Ibom person holding sway, things are always in order.
Mr Sam stated that “At the Directorate of Marketing and Brand Management, we get Akwa Ibomites to be independent, not being reliant on other people but to be masters of their destinies. That consciousness and awareness have grown across the state where everyone is up and doing, angling to do something by themselves. They are motivated either by the Dakkada Creed or the lifestyle of the Governor.”
As rightly said by the Governor, once the passion is right, nothing is impossible; for the average Akwa Ibom person, nothing is impossible. Gov Emmanuel did not just look at the present realities, but went beyond the now, and looked at 20 to 50 years into the future and empowered his people in the mind.
A practical example is Miss Blessing Emah, an orphan and 300-level student of the University of Uyo studying Library and Information Science, who imbibed the Dakkada philosophy and expressed her talent by developing flour form of the popular Akwa Ibom delicacy – Ekpang Nkukwo meal – lightening the burden and reducing the longs hours of preparing the meal.
Blessing, who is just one of the thousands of Akwa Ibomites that have been mentored to rise to their faith of greatness, now has a food restaurant called Food Slot, and is enjoying huge patronage.
There is no limit to any Akwa Ibomite. The only limit you have is the one you place on yourself from the mind. With the message of Dakkada, you can get to anywhere in the whole.